Six brand directions for KASH Rentals, exotic car rentals in South Beach. Pick one and we take it to final artwork.

Our recommendation: 01 / Neon Promenade

Your customers rent a car to be seen pulling up, and this direction is the entrance: chrome, neon and South Beach at night, with KASH RENTALS front and center.

01 / Neon Promenade

Chrome wordmark

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• Tagline: Arrive Loud.

• Palette: Hot Pink #FF2E88 · Neon Teal #00D1C1 · Chrome #C9D1D9 · Night Purple #1A0B2E

• Fonts: Russo One (KASH, set italic) · Michroma (RENTALS) · Montserrat (descriptor) · Yellowtail (tagline)

Why this works

Built for the crowd that plans the whole night around the entrance. Heavy chrome lettering under pink and teal neon says money, speed and Miami after dark in a single glance. The KR tile holds up as a profile photo at thumbnail size, and the full lockup reads cleanly across a Story, a flyer or a decal on the car.

02 / Pastel Deco

KR monogram

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• Tagline: Make the Entrance.

• Palette: Night Purple #1A0B2E · Hot Pink #FF2E88 · Neon Teal #00D1C1, on soft mint and cream backgrounds

• Fonts: Montserrat Alternates ExtraBold (KASH) · Josefin Sans (RENTALS) · Montserrat (descriptor and tagline)

Why this works

Speaks to the brunch-to-rooftop crowd that lives on Ocean Drive by day as much as by night. The arch-framed KR monogram borrows straight from South Beach's Art Deco hotels, so the brand feels local and established rather than loud. It is the cleanest of the six at avatar size and in one color, which makes it the easiest to stitch, engrave and print.

03 / Sunset Afterglow

Emblem badge

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• Tagline: From Sunset to Last Call.

• Palette: Sunset Orange #FF7A3D · Hot Pink #FF2E88 · Neon Teal #00D1C1 · Night Purple #1A0B2E

• Fonts: Archivo Black (KASH) · Montserrat SemiBold, wide-tracked (RENTALS) · Montserrat (descriptor and tagline)

Why this works

Sells the whole Miami night, from the golden-hour cruise along the beach to the last stop of the evening. The round sunset badge is instantly a sticker, a patch, a key fob and a circular profile picture. Warm orange-to-pink gradients photograph beautifully next to a car at dusk and stop the scroll in Reels.

04 / Chrome Noir

Neon-tube lettering

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• Tagline: Own the Night.

• Palette: Hot Pink #FF2E88 · Neon Teal #00D1C1 · Chrome #C9D1D9 · Ink #0D0614

• Fonts: Tilt Neon (KASH and KR) · Michroma (RENTALS) · Montserrat (descriptor and tagline)

Why this works

Made for the after-midnight customer: the club night, the birthday weekend, the music-video shoot. A single pink neon tube on black is the most cinematic look in the set and feels like a sign glowing over your door. The restraint is what makes it feel expensive.

05 / Grid Runner

Icon plus text

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• Tagline: Top Down. Volume Up.

• Palette: Neon Teal #00D1C1 · Hot Pink #FF2E88 · Sunset Orange #FF7A3D · Night Purple #1A0B2E

• Fonts: Russo One (KASH, set italic) · Orbitron (RENTALS) · Montserrat (descriptor and tagline)

Why this works

Pure retro-futurist energy for a crowd raised on synthwave playlists and 80s-inspired everything. The convertible-over-sunset icon tells people what you rent before they read a word, which helps paid ads and first-time visitors. The neon grid and striped sun give you an endless supply of flyer and Reel backgrounds.

06 / High Roller

Wild card: casino-chip mark

Logo

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• Tagline: Pull Up Different.

• Palette: Hot Pink #FF2E88 · Neon Teal #00D1C1 · Chrome #C9D1D9 · Night Purple #1A0B2E, with a brushed-gold accent on KASH

• Fonts: Cinzel Bold (KASH) · Montserrat, wide-tracked (RENTALS and descriptor)

Why this works

Leans all the way into the name: KASH becomes a high-roller statement, and the KR chip feels like a token you earn. It speaks to bachelor and bachelorette weekends, birthday splurges and the hotel-lobby crowd. Gold serif lettering sets it apart from every neon-only rental brand in Miami Beach.

Suggested names

Current domain and social-handle availability is unverified. Confirm availability before choosing a name.

• kashrentalsmiami.com (recommended)

• @kashrentalsmiami on Instagram and TikTok (recommended)

• kashrentals.miami

• kashrentalsmia.com

• kashrentalssouthbeach.com

• kashrentals.co

Top 5 taglines

1. The Valet Will Remember You.

2. From Sunset to Last Call.

3. Top Down. Volume Up.

4. Neon Nights, Chrome Rides.

5. Pull Up Different.

Next step

Pick a direction. We then deliver the final vector logo files: full-color, one-color, stacked and avatar versions for print, signage and social.

Concepts are provisional pending final artwork and trademark clearance.